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Digital Marketing Specialist
Good Life Medford, OR
$69k-86k (estimate)
Full Time Just Posted
Save

Good Life is Hiring a Digital Marketing Specialist Near Medford, OR

About us

Good Life, Inc. is a family of brands celebrating 23 years in business this year.

We are passionately dedicated to enhancing the lives of pet lovers, alleviating the concerns of pest haters, and enriching the experiences of outdoor enthusiasts. Through our unwavering commitment to innovation, we strive to provide cutting-edge solutions that redefine the way individuals connect with their pets, manage pests, and enjoy the great outdoors.

Our family of brands all have the same goal; provide solutions.

**Job Overview:**

We are seeking a skilled Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services.

**Responsibilities:**

- Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

- Identify trends and insights and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies through digital marketing.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels.

- Instrument conversion points and optimize user funnels.

**Skills:**

- Proficiency in SEM (Search Engine Marketing) and Social Media Marketing.

- Experience working within Shopify

- Proficiency with DTC and B2B audience targeting and creative that converts

- Experience with online advertising tools such as Google, Microsoft, Amazon, Meta, Linkedin, TikTok, Twitter, YouTube, Pinterest, Wal-Mart Marketplace and eBay

- Strong research skills to identify market trends and insights.

- Ability to conduct Conversion Optimization to improve campaign performance.

- Familiarity with Google Analytics for tracking campaign success.

Job Type: Full-time

Pay: $52,000.00 - $69,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

Experience:

  • Digital marketing: 5 years (Required)

Ability to Commute:

  • Medford, OR 97504 (Required)

Ability to Relocate:

  • Medford, OR 97504: Relocate before starting work (Required)

Work Location: In person

Job Summary

JOB TYPE

Full Time

SALARY

$69k-86k (estimate)

POST DATE

05/22/2024

EXPIRATION DATE

09/17/2024

HEADQUARTERS

FORT WORTH, TX

SIZE

<25

FOUNDED

2007

CEO

IVA R HOUSTON

REVENUE

<$5M

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.

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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.

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A digital marketing specialist needs to set budgets for digital marketing campaigns. Provide digital channel performance analytics, digital analytics expertise, tagging support and performance reporting dashboards.

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Build Social Media Marketing Skills.

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Allocate Budget for Digital Advertising.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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